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Saturday, November 26, 2005

NO MORE COOKIE CUTTER REALTOR WEBSITES

NOTICE: The following posting has been edited. I have removed the example URLs as one of the parties named was a little "upset". The point was that many realtors use templates or packaged websites. These are always low quality but more importantly it looks bad if you visit 3 different realtors but they all use the same "package website" template. The smart ones don't. They care about their business and their image and that provides a clue as to how they may treat their customers.
Read on for more...

Website 1 (URL deleted - substitute one of hundreds of realtor websites)
Website 2 (URL deleted - substitute one of hundreds of realtor websites)

Take a look at the above two websites. Notice anything, say, a little bit similar? They are cookie cutter websites! They are identical except the names and faces at the top. I'm assuming that they are in fact different people with different skill sets and personalities. I'll bet their newspaper ads aren't identical.

Why in the world would they settle for this as their web presence? Did they just get lazy and order a "web package"? The same as 500 other realtors?

If you hit more than 5 Calgary realtor websites you'll find the same thing in at least 3 of them. The same "helpful" articles, the same layout, the same atrocious design.

Most Realtors still don't get the web. Which means they still don't know how to use it to maximize their real estate dealings. Which affects you.

When deciding on a realtor visit their website and compare to a few others. Ask yourself if you want to work with a cookie cutter Realtor.

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